Chamberlain Garage Door Company came to us looking for a way to communicate the benefits of the Craftsman AssureLink site and the associated mobile application. We were psyched at the opportunity to see how we could capture people’s attention, knowing full well that the video would most likely be viewed; a) on a screen the size of a playing card, b) probably in a soul-sucking flourescent overhead light, c) while an a cappella version of Christopher Cross’, Ride Like the Wind, blasts intermittently btween 2 for 1 promos on sod and constant pages for Ed to stop restocking the no. 8 drywall screws and to open up his lane for quicker check out (cash only).
Similar to the previous Chamberlain garage door video, consumers would see this after scanning a QR code instore. So the video needed to be short, engaging, and not rely heavily on sound. (Stores = noisy)
Utilizing time lapse, speed ramping, and green screen technology we built off of the action/adventure feel of the first Chamberlain garage door video to communicate the Craftsman AssureLink unique product benefit; with Craftsman AssureLink, you can use your smartphone to close your garage door from anywhere.
If you are one of those people that gets 2 blocks from home to then start this internal monologue, ”Did I shut the garage door? Yes, I definitely did. I remember seeing the door coming down in my rear view mirror. Wait, maybe that was yesterday. Did I see it today? Crap. I should go back and check, but I’m late and I can’t turn the car around with a coffee in one hand and a cell phone in the other,”…then the Craftsman AssureLink is the garage door of your dreams.