Director, Dan Goldberg, led a small crew (Doug Davis, Shad Davis, and Mike Shimmer) to capture the big experience of a food & wine festival unlike any other. It just so happens that today, Valentine’s Day, is the birthday of both Doug and Mike. So happy birthday and lots of love from the crew here at CON HQ.
If you are into food porn, there are some real money shots in this piece to get you all revved up for some Valentine’s Day action.
The Freaks and Errors fun continues. When we last updated you we were headed to Monaco for the MonacoPhil 2011 to shoot for our riveting stamp documentary, Freaks and Errors: A Rare Collection. Recap – we got some great interviews, saw some really expensive cars, and came back with French accents we use to great each other each day.
We’ve been describing Belk commercials to the yankees in our lives for years, but only our family and friends living in the southeast have been able to witness the fruits of our labor on their television screens. Those days come to an end tonight when one of our dearest clients, Belk, reaches a national audience during the Belk Bowl.
The spot utilizes live action and green screen technology to portray a mother utilizing her tablet to bring Belk’s styles to her, wherever she may be, via belk.com.
Last night we took home the “Best Music Video Award” at the BMAs (Best of the Midwest Awards) for Singer/Songwriter Tony Roger’s “Call the press and send their best”.
Rahm Emanuel wasn’t there, but he signed this nice letter letting us know how much he liked us and our contribution to the arts.
Thanks again to Tony Rogers and Director, Michael Starcevich, for the opportunity to partner on this project.
If you’ve been reading our blog since it’s inception in Oct. of ’09, then you know that we have been stringing you along with sexy talk of stamps for quite some time. At one point, we may have even told you Freaks and Errors would be completed by 2011. We’ll, it’s Dec. 1st, 2011 and we are just picking up production again, so…you do the math.
Good news is that our commercial and other film work has been keeping us busy, but we can’t shake this stamp bug, so we’re off to Monaco for a long weekend of philatelic fun at the MonacoPhil 2011.
Sidenote, the over/under on the time it takes for us to offend H.S.H. Prince Albert II of Monaco in is 16 minutes. You can call us at 312.929.2569 to place your bets.
For a greater understanding of Freaks and Errors: A Rare Collection, read on.
Freaks and Errors is a documentary that unveils the fascinating world of stamps. The nucleus of the film revolves around 6 of the rarest stamps in existence and the people who have come in and out of their lives. With origins as humble “receipts for service,” stamps were quietly coveted by corner-store hobbyists. In the 170+ years since their inception, stamps have increasingly gained esteem, ultimately becoming the most popular collectable category in the world.
In the film, we will uncover the myths and facts of not only the stamps, but the lifetime of owners, curators, seekers and admirers. We examine the hypothesized collector’s “gene” as we journey through a multi-million dollar world full of eccentricity; anonymous collectors, high-powered dealers, solitary accumulators, treasure hunters, lost fables, forgeries and the occasional murder.
As digital communication inundates new generations, replaces the written word and forever alters communication delivery methods, both stamps and collectors are facing an uncertain future with no replacement in sight. Freaks and Errors, follows the “Hobby of Kings,” as it patiently awaits an heir.
Senior Editor, Alex Cheng, felt like baking last night. So, to send us into the holiday weekend, he brought us chocolate toffee matzo. We didn’t know that was a thing.
Since no good deed goes unpunished around here – he will be referred to as”Julia Cheng” for the rest of the day.
Happy Thanksgiving from the jerks at Concentrated.
A number of short films showcasing edible delights will be shown at the fest, including the Chicago premier of 64%, a collaboration between Concentrated and Fannie May to announce the launch of the Fannie May ultra-premium chocolate line, FM Artisan by Norman Love.
Watch the films. Eat the food.
You can get a 20% discount on the fun by using the offer code: concentrated11 , but you should step on it, because Saturday’s Doughnut Vault Brunch is already SOLD OUT!
Chamberlain Garage Door Company came to us looking for a way to communicate the benefits of the Craftsman AssureLink site and the associated mobile application. We were psyched at the opportunity to see how we could capture people’s attention, knowing full well that the video would most likely be viewed; a) on a screen the size of a playing card, b) probably in a soul-sucking flourescent overhead light, c) while an a cappella version of Christopher Cross’, Ride Like the Wind, blasts intermittently btween 2 for 1 promos on sod and constant pages for Ed to stop restocking the no. 8 drywall screws and to open up his lane for quicker check out (cash only).
Similar to the previous Chamberlain garage door video, consumers would see this after scanning a QR code instore. So the video needed to be short, engaging, and not rely heavily on sound. (Stores = noisy)
Utilizing time lapse, speed ramping, and green screen technology we built off of the action/adventure feel of the first Chamberlain garage door video to communicate the Craftsman AssureLink unique product benefit; with Craftsman AssureLink, you can use your smartphone to close your garage door from anywhere.
If you are one of those people that gets 2 blocks from home to then start this internal monologue, ”Did I shut the garage door? Yes, I definitely did. I remember seeing the door coming down in my rear view mirror. Wait, maybe that was yesterday. Did I see it today? Crap. I should go back and check, but I’m late and I can’t turn the car around with a coffee in one hand and a cell phone in the other,”…then the Craftsman AssureLink is the garage door of your dreams.
We were pretty sure Google was a big deal right around the time people started using the term “Google it.” Which is why we were thrilled when we were given the opportunity to partner with Slack & Company to create the video announcing the launch of the newest Google product, Google Analytics Premium.
We ideated a number of live action and motion graphics concepts, but landed on whimsical animation approach utilizing typography to simply explain the benefits of Google Analytics Premium.
In the end, strategy and a killer script from Slack and Company were combined with our creative direction, animation and music composition…and a beautiful Google Analytics Premium video baby was born. Now we can see how many of you read this post, and we will administer pop quizzes if we run into you at Starbucks.
