Chamberlain Garage Door Company came to us looking for a way to communicate the benefits of the Craftsman AssureLink site and the associated mobile application. We were psyched at the opportunity to see how we could capture people’s attention, knowing full well that the video would most likely be viewed; a) on a screen the size of a playing card, b) probably in a soul-sucking flourescent overhead light, c) while an a cappella version of Christopher Cross’, Ride Like the Wind, blasts intermittently btween 2 for 1 promos on sod and constant pages for Ed to stop restocking the no. 8 drywall screws and to open up his lane for quicker check out (cash only).
Similar to the previous Chamberlain garage door video, consumers would see this after scanning a QR code instore. So the video needed to be short, engaging, and not rely heavily on sound. (Stores = noisy)
Utilizing time lapse, speed ramping, and green screen technology we built off of the action/adventure feel of the first Chamberlain garage door video to communicate the Craftsman AssureLink unique product benefit; with Craftsman AssureLink, you can use your smartphone to close your garage door from anywhere.
If you are one of those people that gets 2 blocks from home to then start this internal monologue, ”Did I shut the garage door? Yes, I definitely did. I remember seeing the door coming down in my rear view mirror. Wait, maybe that was yesterday. Did I see it today? Crap. I should go back and check, but I’m late and I can’t turn the car around with a coffee in one hand and a cell phone in the other,”…then the Craftsman AssureLink is the garage door of your dreams.
We were pretty sure Google was a big deal right around the time people started using the term “Google it.” Which is why we were thrilled when we were given the opportunity to partner with Slack & Company to create the video announcing the launch of the newest Google product, Google Analytics Premium.
We ideated a number of live action and motion graphics concepts, but landed on whimsical animation approach utilizing typography to simply explain the benefits of Google Analytics Premium.
In the end, strategy and a killer script from Slack and Company were combined with our creative direction, animation and music composition…and a beautiful Google Analytics Premium video baby was born. Now we can see how many of you read this post, and we will administer pop quizzes if we run into you at Starbucks.
We’ve been pumped about our recent work with Fannie May. And 9 times out of 10 when one of us is chattering about Fannie May projects to friends we are met with a look of confusion. At this point in the conversation we have to say, “Not FINANCIAL Fannie Mae. CHOCOLATE Fannie May.” And then people’s faces light up.
Chocolate is always more fun than mortgages.
The Fannie May branding video is complete. It will be debuting in a number of places, including the new and improved Fannie May plant tour.
And if you’ve seen the Concentrated Facebook or Twitter feeds, then you know we have already started our next big project with our confectionary comrades at Fannie May. We don’t want to give it away, but lets just say there are a lot less white smocks and hair nets in the next piece. Less beard nets and more body paint. Stay tuned.
Our resident music lover and Executive Producer, Jon Singer, was thrilled when he had the opportunity to head over to Shirk Music + Sound here in Chicago to “work” at the end of June. Jon and Michael Gaertner shot the recently posted White Denim Live Session for HearYa.com. Michael also pitched-in to edit the live session video for their track “Street Joy”. Along with “Street Joy”, White Denim played a handful of tracks from their album, D, which was released earlier this year.
Check out HearYa.com’s write-up of White Denim Live Session here, and their review of Dhere.
Thanks to Stephen Shirk (a killer producer / all-around good guy) and HearYa.com for the opportunity to partner to capture some sweet, sweet music. We had a blast.
Yesterday we headed in to the studio to record the voice over for the new and improved Fannie May branding video. The video will be utilized on the revamped Fannie May factory tour being unveiled this Fall. The piece delves into the history of cacao, Fannie May’s hand-crafted confections and the present-day technology used to develop their newest Artisan lines.
If sweet, dark, and covered in chocolate is your idea of a good time–you may want to start thinking about a trip to Canton, OH, where The Football Hall of Fame and nearby Rock n’ Roll Hall of Fame are going to be joined by the (unofficial) Chocolate Hall of Fame.
If you have ever stood in a home improvement store feverishly looking for someone to help you, like a girl waiting to be asked to dance at a Jr. High school mixer…then you know why having a link to a video that explains product benefits with the simple snap of a QR code is so brilliant. You get all the info you need without waiting for the nearest person in a brightly colored vest to notice your existence. Win-Win.
Our recent project with Chamberlain enabled them to link to a slick product video from a QR code right on their garage door opener (GDO) packaging and allowed us to film, what we think is the first action/adventure garage door mobile video.
This package and video were produced exclusively for Lowe’s, and there are videos in the works for Sears and Home Depot as well. Check them out the next time you are having yourself a “nice little Saturday”.
Just in time for Fourth of July, Beth Kimmerle serves up some good old American sweetness. In this pilot for Sweet Talk, Beth takes us from the classics to the contemporary by exploring the candy shops of old along with the hottest trends in socially conscious confections. And if you prefer to satisfy your sweet tooth at home, Beth teaches how to make sugary treats in your very own kitchen. Hello sugar high.
Dad’s love remote control toys. Think about it. Anytime you received a remote control toy when you were a child, dad would always spend an extra few minutes “making sure it was working properly” after putting in the batteries. In some cases, you may have had to rip the remote to the car, plane, robot, etc. out of his hands.
So, it was only fitting that our team outfitted one of the largest remote control helicopters ever to shoot the Belk Father’s Day commercial this year. We’re pretty sure this thing works as a drone spy on the weekends.
Our friends at HearYa did a great write-up on the Tony Rogers music video project. Special thanks again to Shirk from Shirk Music + Sound for jumping in to help with the audio mix on the “Making-Of” doc.
In March Concentrated began a collaboration with singer/songwriter Tony Rogers and Director Michael Starcevich to capture the intricacies of human expression on film. Set to Tony’s song “Call the press and send their best,” this video displays the unique love between fathers and daughters. How’d we do it? Watch.
Three months later, here is the final product. This is our Father’s Day card to the world. Dads-you are great. Thanks for throwing us in the air as high as you could.
A big thank you to Tony and Michael for including us on such a thrilling project .
