If you happened to watch any football over this holiday season, then you likely saw our newest work for Belk.
Belk’s Modern, Southern, Style was brought to a national audience for the second year in a row with a broadcast commercial that aired on ESPN during the Belk Bowl and a number of other bowl games. For those that know Belk and its retail locations, these spots were a reminder of all that Belk offers. For people that aren’t lucky enough to live near an actual Belk store, the spot communicates that Belk’s Modern, Southern, Style is available to everyone through Belk.com.
In addition to the broadcast commercial, we created a short piece highlighting the schools that were the recipients of a $25,000 technology grant from Belk as part of their Rocking the Belk Bowl Contest. This was screened in stadium at the Belk Bowl before the schools were presented with their BIG checks.
Cheers to rocking out 2013.
We’ve been describing Belk commercials to the yankees in our lives for years, but only our family and friends living in the southeast have been able to witness the fruits of our labor on their television screens. Those days come to an end tonight when one of our dearest clients, Belk, reaches a national audience during the Belk Bowl.
The spot utilizes live action and green screen technology to portray a mother utilizing her tablet to bring Belk’s styles to her, wherever she may be, via belk.com.
Tune in to ESPN or ESPN 3 at 8pm Eastern/7PM Central to catch the game and Belk’s national commercial debut.
‘Tis the season, and it’s only right that we share a little Belk holiday cheer.
For this spot we utilized a motion control rig that looked like the nose cap from the Space Shuttle Atlantis.
Watch this spot and see if you can guess the father of the handsome leading actor.
Spoiler alert…
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Yes. This is Evander Holyfield Jr. Clearly he learned his “blue steel” stare from his father.
Dad’s love remote control toys. Think about it. Anytime you received a remote control toy when you were a child, dad would always spend an extra few minutes “making sure it was working properly” after putting in the batteries. In some cases, you may have had to rip the remote to the car, plane, robot, etc. out of his hands.
So, it was only fitting that our team outfitted one of the largest remote control helicopters ever to shoot the Belk Father’s Day commercial this year. We’re pretty sure this thing works as a drone spy on the weekends.
