If you happened to watch any football over this holiday season, then you likely saw our newest work for Belk.
Belk’s Modern, Southern, Style was brought to a national audience for the second year in a row with a broadcast commercial that aired on ESPN during the Belk Bowl and a number of other bowl games. For those that know Belk and its retail locations, these spots were a reminder of all that Belk offers. For people that aren’t lucky enough to live near an actual Belk store, the spot communicates that Belk’s Modern, Southern, Style is available to everyone through Belk.com.
In addition to the broadcast commercial, we created a short piece highlighting the schools that were the recipients of a $25,000 technology grant from Belk as part of their Rocking the Belk Bowl Contest. This was screened in stadium at the Belk Bowl before the schools were presented with their BIG checks.
Cheers to rocking out 2013.