Dad’s love remote control toys. Think about it. Anytime you received a remote control toy when you were a child, dad would always spend an extra few minutes “making sure it was working properly” after putting in the batteries. In some cases, you may have had to rip the remote to the car, plane, robot, etc. out of his hands.
So, it was only fitting that our team outfitted one of the largest remote control helicopters ever to shoot the Belk Father’s Day commercial this year. We’re pretty sure this thing works as a drone spy on the weekends.
Our friends at HearYa did a great write-up on the Tony Rogers music video project. Special thanks again to Shirk from Shirk Music + Sound for jumping in to help with the audio mix on the “Making-Of” doc.
Check out the HearYa post here:
In March Concentrated began a collaboration with singer/songwriter Tony Rogers and Director Michael Starcevich to capture the intricacies of human expression on film. Set to Tony’s song “Call the press and send their best,” this video displays the unique love between fathers and daughters. How’d we do it? Watch.
Three months later, here is the final product. This is our Father’s Day card to the world. Dads-you are great. Thanks for throwing us in the air as high as you could.
A big thank you to Tony and Michael for including us on such a thrilling project .