If you have ever stood in a home improvement store feverishly looking for someone to help you, like a girl waiting to be asked to dance at a Jr. High school mixer…then you know why having a link to a video that explains product benefits with the simple snap of a QR code is so brilliant. You get all the info you need without waiting for the nearest person in a brightly colored vest to notice your existence. Win-Win.
Our recent project with Chamberlain enabled them to link to a slick product video from a QR code right on their garage door opener (GDO) packaging and allowed us to film, what we think is the first action/adventure garage door mobile video.
This package and video were produced exclusively for Lowe’s, and there are videos in the works for Sears and Home Depot as well. Check them out the next time you are having yourself a “nice little Saturday”.