Oogle some Google & new Conimation

We were pretty sure Google was a big deal right around the time people started using the term “Google it.”  Which is why we were thrilled when we were given the opportunity to partner with Slack & Company to create the video announcing the launch of the newest Google product, Google Analytics Premium.

We ideated a number of live action and motion graphics concepts, but landed on whimsical animation approach utilizing typography to simply explain the benefits of Google Analytics Premium.

In the end, strategy and a killer script from Slack and Company were combined with our creative direction, animation and music composition…and a beautiful Google Analytics Premium video baby was born.  Now we can see how many of you read this post, and we will administer pop quizzes if we run into you at Starbucks.